About Us
We’re reimagining the world of digital advertising.
Know Company is home to inspired companies across the digital advertising industry. Operating independently, our companies share unified values, a common vision, and collective expertise navigating the digital advertising ecosystem.
Our vision is for everyone to access, benefit from, and love the vast world of digital advertising. We pride ourselves on learning organically, growing sustainably, and working intentionally. At the core of how we work, our guiding principle is to prioritize our people first — shaping how we interact with our vendors, clients and partners. We believe in the power of people, knowing that when we’re entrusted with our own areas of expertise, we achieve exceptional things together.
Meet the minds who work tirelessly to enact Know Company’s vision.
Leadership
Finance & Administration
People & Culture
Marketing & Brand
Our values shape how we interact with our people, vendors, clients and partners.
At the core of our values, we prioritize trust — something that is built both ways. We hold trust in our people, and partners as experts in their unique fields. These values are shaped by our own people — created collectively. You’ll encounter them on a daily basis, at every stage you interact with us.
Through living these values, we aspire to be exceptionally good at what we do.
Empowering & Autonomous
In all positions, we allow each other to excel independently in our own domains. We’re eager to hone our crafts quickly, and entrust others with the space to do so. We continue to expand our knowledge and look for ways to make an impact
Supportive & Accountable
Everyone has a part to play in our collective wins. When we complete our work with pride and care, we support our peers to do the same. We’re accountable to each other — helping where we can, speaking up where we can, and taking care of what’s in our hands.
Flexible & Fun
We’re not attached to rigid ways of working. We understand that flexibility means different things to different people, and leave room for others to do what makes sense for them. We have fun with our everyday interactions — we show up to work as ourselves, and are likely to have a few laughs before diving into business.
Curious & Progressive
Curiosity is something we share — we’re eager to learn, create, and discover things firsthand. We’re naturally inquisitive, and exploration is a key part of what helps us evolve. We put what we learn to the test, and refine our process with ongoing experimentation.
Compassionate & Honest
We are people first, and embrace the human elements of working together. We show each other honesty with empathy, and compassion with sincerity. We hold respect above all, which means we don’t shy away from challenges brought to our attention. We seek to listen and understand, and create a space where Knowers and those we work with feel heard.
Our Story
Our shared values allow us to support our people and businesses, and empower those we work with.
2016
Mapping the Digital World
In its first iteration as Carto Media, the company initially focused on traditional advertising, transitioning its focus to advanced-tech digital advertising.
2018
Location is Knowledge
LoKnow is established, specializing in ad service fulfillment, media buying, and advertising-tech and data solutions.
2021
The first Know Company Additions
RainBarrel, a cookieless, privacy-safe audience graph is officially released. IKPN (Independent Knowledge Partners Network) is launched.
2022
Dream Bigger with Data
Acquired Dandelion, one of the only Google Marketing Platform Sales Partner and Amazon DSP resellers in Canada.
2023
New Tech & Developments
AdRetriever is launched under Knower Tech, the official home for our proprietary ad tech. Know Labs and RoverWords are announced for future release.
Today
Making waves in the digital world
Since then, Know Company has grown exponentially, expanding its presence across Canada with a team of over 135 Knowers.
